OUR STORY STARTS
 WITH COWBOYS

And with a man who came to call them his friends.

Cole Hauser had dipped his feet in the world of riding and roping long before he ever set foot in Yellowstone, Montana. But it was in Yellowstone that he really grew to appreciate what it takes to live the life of a working cowboy.

More than that, he was inspired by them. By how tough they are, how hard they work, and most of all how much coffee they drink. So he decided to build a coffee brand that embodied the spirit of the west, the dreamer’s mindset, and callused hands of those cowboys he admired.

Cole partnered up with three of his friends, Karl Pfluger, Aron Marquez, and Paul Anderson, all dreamers in their own right and all from different backgrounds, but who all shared the same vision-quality coffee for those who need it most. Those who charge hard.

Together, the four partners searched the West for a roaster who embodied the spirit and quality they were looking for. They eventually found The Deckers, a family that had been roasting coffee in San Angelo, Texas for 25 years, and were looking to take their dreams even further. The partners decided to take the family's West Texas heritage and know-how, and run with it to bring great coffee wherever dreams are being chased.

And they called it Free Rein.

SHOP FREE REIN