But more than that, he was inspired by how tough they are, how hard they work, and most of all how much coffee they drink. So he decided to make a coffee brand that embodied the spirit of the West. That embodied the dreamer’s mindset and callused hands of those cowboys he admired.
Cole partnered up with three of his friends, Karl Pfluger, Aron Marquez, and Paul Anderson, all dreamers in their own right, all from different backgrounds, but who all shared the same vision. Quality coffee for those who need it most. Those who charge hard.