OUR STORY
Free Rein was born from the grit and spirit of the American West, where hard work, loyalty, and service still mean something.
Inspired by the cowboys he worked shoulder to shoulder with, Cole Hauser and a few close friends set out to build more than a coffee company — a brand that everyday Americans who get up early, stay late, and give their all could be proud of.
They found that same spirit in a family of Texas roasters who had been perfecting their craft for decades. Together, they set out to roast coffee that fuels those who know that hard work and sweat aren’t the price you pay for the dream — they are the dream.
Get up. Get after it. Give back.
Free Rein exists to fuel the people who serve our country and communities, from veterans and military members to first responders, nurses, and teachers.
As a small thank you, we offer 20% OFF all purchases for verified members of these groups through ID.me.
1. Verify with ID.me: Choose your group and sign in or create an account.
2. Shop & Save: While signed in to both Free Rein and ID.me, your discount will be automatically applied at checkout.
