Free Rein was born from the grit and spirit of the American West, where hard work, loyalty, and service still mean something.
Inspired by the cowboys he worked shoulder to shoulder with, Cole Hauser partnered with Karl Pfluger, Aron Marquez, and Paul Anderson to bring quality coffee to those who need it most and build a brand everyday Americans can be proud of.
Get up. Get after it. Give back.
Free Rein exists to fuel the people who serve our country and communities, from veterans and military members to first responders, nurses, and teachers.
As a small thank you, we offer 20% OFF all purchases for verified members of these groups through ID.me.
1. Verify with id.me:
Choose your group and sign in or create an account.
2. Shop & Save
While signed in to both Free Rein and ID.me, your discount will be automatically applied at checkout.
