Shop All

The Free Rein belt buckle was built the right way, crafted in collaboration with Molly’s Silver and made from German silver and bronze. It fits a 1.5” strap, and at 3” x 2” it carries just the right weight and understated cowboy grit.Belt strap is not included.

Born in our San Angelo shop, this lightweight zip-up quickly earned its place in the rotation. Featuring Free Rein graphics, and an American flag on the sleeve, it’s equal parts utility and pride.
• Fit: Classic Fit
• Materials: Cotton/Poly Blend
• Care: Machine wash cold. Do not bleach. Tumble dry low. Do not iron decoration.
* We recommend to order...

If you need to ask…you didn’t have the right cup of coffee yet. Featuring one of Cole’s favorite sayings, this 14oz ceramic mug says it all.
Dishwasher & Microwave Safe 
Made is USA
 

A classic, old school mug with a brand new symbol. The bucking bison is there to give you an extra reminder to break some rules, and break some new ground along with it.
• Ceramic
• Dishwasher & Microwave safe
• USA made

Ride for the brand. Drink from the brand. This classic, diner style mug with the bold Free Rein brand mark lets you represent the Free Rein ethos from the moment the day begins.
• 14oz Ceramic Mug
• Dishwasher & Microwave safe
• USA made

Here’s Cole. You already know about who he is and what he stands for, so all we’ll say about this mug is that its ready to be filled with your favorite Free Rein Coffee to fuel your day.
• Microwave and Dishwasher Safe
• 14oz
• Made in USA

If you need to ask…you didn’t have the right cup of coffee yet. Featuring one of Cole’s favorite sayings, this soft feeling, hard-wearing shirt says it all.
• Material: 52% Cotton, 48% Poly
• Care Instructions: Machine wash cold. Tumble dry low.  
 

Here’s Cole. You already know about who he is and what he stands for, so all we’ll say about this t-shirt is that it’s jersey knit, crew-necked, and flat out made to Get Up and Get After It. • Fit: Relaxed Fit
• Materials: 50% Polyester, 25% Cotton, 25% Rayon
• Care: Machine wash cold. Do not bleach. Tumble dry low. Do not iron...

Our bestselling mug is back with a new look.  The Free Rein Campfire Mug is ideal around any campfire, in any bunkhouse, or in any diner west of the Mississippi. Add it to your collection and own a piece of the West that will never go out of style.
• 14oz Ceramic Mug
• Dishwasher & Microwave Safe
• USA...

Premium quality. Stainless steel. Holds exactly 2 tbsp. of coffee.

A mug that would fit in around any campfire, in any bunkhouse, or in any diner just about anywhere west of the Mississippi. Add it to your collection, and own a piece of the West that will never go out of style.
• 14oz Ceramic
• Dishwasher & Microwave safe
• USA made

A classic, old school mug with a brand new symbol. The bucking bison is there to give you an extra reminder to break some rules, and break some new ground along with it.
• 14oz Ceramic mug
• Dishwasher & Microwave safe
• USA made

Here’s Cole. You already know about who he is and what he stands for, so all we’ll say about this t-shirt is that it’s ring-spun jersey cotton, crew-necked, and flat out made to Get Up and Get After It.
• Fit: Classic Fit
• Materials: 52% Cotton, 48% Polyester
• Care: Machine wash cold. Do not bleach. Tumble dry low. 

Our bestselling mug is back with a new look.  The Free Rein Campfire Mug is ideal around any campfire, in any bunkhouse, or in any diner west of the Mississippi. Add it to your collection and own a piece of the West that will never go out of style.
• 14oz Ceramic Mug
• Dishwasher & Microwave Safe
• USA...

Emblazoned with a metaphorical spur to remind you it’s time to get your literal ass in gear, this all-cotton work shirt will keep you comfortable whether you’re sitting on your front porch or sitting in a hard saddle.
• Fit: Classic Fit
• Materials: 100% Cotton
• Care: Machine wash cold. Do not bleach. Tumble dry low. Do not iron decoration.
...

Not many folks out there have ever ridden a bison. But Free Rein is made for people who take risks, and this shirt is made to fit them. It’s durable enough for just about anything, and soft enough to balance out even the roughest day.
• Fit: Classic Fit
• Materials: 60% Cotton, 40% Polyester
• Care:  Machine wash cold. Only...